People are spending more time outdoors – driving in their cars and walking around in cities creating more opportunities to be exposed to Outdoor Advertising. These people are a potential market with the ability to spend or make decisions on spending. The gaps found in various other mediums like TV and radio commercials, newspapers and direct mail - which can be easily tuned out or discarded, can be filled by Outdoor Advertising. This is a non- biased medium that easily connects with different people, regardless of creed, age or education. A continuous and frequent exposure to outdoor messages builds and reinforces brand awareness. Technological advancements have brought about limitless creative possibilities for this medium. Outdoor Advertising also increases campaign efficiency by merging with other media efforts.
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